Without transparency you cannot ensure that sustainable action has integrity. That's why as a part of this business I am committed to providing transparency and bucking the trend of greenwashing.
A big part of being transparent and trusting what you are buying is knowing who you are buying it from. When it comes to having an underpinning value of sustainability in business it can be hard to know what brands to trust. Our world of digital marketing is rife with greenwashing, which of course at times can be borne from ignorance, but alarmingly most of the time it is a product of capitalism, maliciously used to secure a sale. Unfortunately the victims in this scenario are consumers and our planet.
As a consumer myself, my first stop on any website is the "responsibility" or "sustainability" page. So welcome and thanks for being here. My second stop is to the "about us" page. I repeatedly question: "can I trust these sustainability claims?" and "where might the truth be glossed over". Unfortunately, no one is immune to falling victim to greenwashing, myself included. Even in business I've made decisions that I later learn to be not in alignment with the values of Collective Autonomy.
Collective Autonomy does not claim to be "a sustainable gift store". Sustainability is an absolutely huge domain that is constantly evolving. Ultimately, there are continually new innovations that render previous sustainable ways of thinking as ineffective and redundant.
What I'm trying to convey here is that sustainable business is a journey rather than an endpoint, because the moment you
I also think it is important that you know about my experience in this realm.
because before you can
I came up with the concept of Collective Autonomy in 2016 while working for aromatherapy company Perfect Potion.
A founding part of Collective Autonomy is my disdain for greenwashing.
